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Alzheimer's Awareness Campaign Toolkit

This toolkit contains all the resources you need to extend the reach of our PSA campaigns (Some Things Come with Age and Warning Signs), including PSAs, social media assets, and helpful tips to engage your partners and your community.
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About the campaign

Close family members are typically the first to notice early signs of memory issues or cognitive problems, but these signs are often dismissed as normal aging. The Alzheimer's Awareness PSA campaigns – Some Things Come with Age and Warning Signs - encourage families to notice and learn the differences between signs of Alzheimer’s and typical age-related changes, and to understand the benefits of early diagnosis. Then, encourage them to have a conversation about the disease with their loved ones, armed with the power of knowledge and understanding. The campaign drives viewers to access resources on ALZ.org. Check out the materials below to learn more about these efforts.
Resources to amplify the campaign
  • Campaign fact sheet
    A one-page fact sheet that includes background information about the campaign.
    ALZ_Warning Signs_Fact Sheet_April 2025.docx
    111 KB
  • Press Release
    Read the press release from our latest creative launch, 'Warning Signs'.
    Press Release_April 2025_Final.pdf
    276 KB
  • Live anouncer copy
    Alzheimer's Live Announcer Copy Final.pdf
    146 KB

Frequently Asked Questions

Contact

For questions related to the campaign, please contact us below.