About The Campaign

Close family members are usually the first to notice changes in their loved ones that may be Alzheimer’s. Some may mistake these changes as normal signs of aging, making them wait to act to benefit from an early diagnosis. The Alzheimer's Awareness PSA campaigns – Some Things Come with Age and Hopeful Together - encourage families to notice the warning signs of Alzheimer’s and talk to their loved ones to get evaluated by a doctor. The campaigns drive viewers to access resources on ALZ.org. Check out the materials below to learn more about these efforts.