Local Media Outreach
Learn how to promote the campaign with stations and media outlets in your local community.
How to Access PSAs
Instructions on how to download quality versions of these campaigns’ PSAs for donated media placement across channels.
Media Outreach Language
Recommended language to use when engaging local stations and media outlets about the campaign and explaining why the issue is so relevant in your local community. Can be used in emails, letters, or to inform phone calls.
How To Get PSAs Placed
Tips from the Ad Council on how to engage local media relationships about the campaign and secure donated placements for Alzheimer's PSAs.
Campaign Talking Points
This document provides simple talking points to help discuss these campaigns in a coordinated and consistent way.
Live Announcer Copy
Customize and share live-read radio scripts for opportunities with local radio stations. Use local statistics to make the scripts particularly compelling for stations and listeners.